When the 117-year-old Christensen Bros. Ranch decided to leave the commodity beef business behind and sell directly to consumers, they knew they had to differentiate their business from the plethora of other grass-fed, grass-finished beef producers. They turned to Simple Livestock and quickly realized a tremendous return on their new investment.
When Sarah Christensen approached Simple Livestock, she wasn’t planning on designing and implementing a complete branding and web development project, but that’s exactly what happened. Sarah had just taken over her husband’s 117-year-old family cow-calf operation, Christensen Bros. Livestock, in Philipsburg, Montana, and although she was fairly new to the cattle business, she knew that selling commodity beef on a small scale was not going to pay the bills. That’s when she contacted Simple Livestock to discuss a few ideas around designing a new logo for what would become Pintler Mountain Beef.
At this point, Pintler Mountain Beef was just a name with no logo, no branding, and no website. After what was supposed to be a 15-minute call turned into a two-hour conversation about the goals and objectives of Pintler Mountain Beef, it was decided that a complete package was the perfect solution to move from a price taker to a price maker.
In order to get Pintler Mountain Beef online by the time their grass-finished beef was ready to be packaged and marketed, they needed a look and feel that would align with their values and compliment a professionally developed Shopify E-commerce website. Simple Livestock took to the task of sketching, refining, and finalizing a logo and brand package that would look great across all mediums of print, web, and merchandise. Simple also wire-framed, prototyped, and developed a custom Shopify website that was built for beauty and optimized for easy navigation. Along with the logo and website, custom design collateral was created that included icons and stunning product imagery.
"Simple Livestock was instrumental in helping our 117-year-old cattle operation move from a commodity business that typically sold cattle at the sale barn to a streamlined direct-to-consumer grass-fed, grass-finished beef business. Their depth and knowledge of both the cattle industry and E-commerce and web development make them the perfect partner to move online with."
~ Sarah Christensen, Pintler Mountain Beef
After an initial investment of $5,000 and a design period of just under two months, Pintler Mountain Beef recouped their initial investment after only two days of selling product, a saw a 305% Return on Investment within two weeks.
This incredible project was created with the following tools: