A 117 year old family-owned Montana ranch leaves the commodity beef business behind
Simple Livestock was tasked with creating a new logo, a color palette, unique icons, and a responsive e-commerce website for the 117 year-old Christensen Bros Ranch in Philipsburg, Montana. The goal of the ranch was to leave the commodity cattle business behind and sell grass-fed, grass-finished beef directly to consumers.
The final Pinter Mountain Beef logo reflects the beauty of the Anaconda-Pintler Wilderness in a clean and precise fashion. The logo can be used as a lockup or separated so only the mountains or the name are used.
Custom icons were designed to help customers better understand how Pintler Mountain Beef is raised, what goes into the cows diet, and what doesn't go into the muscular system when at branding or when cattle are treated for illness.
Branding and logo design are always a multi-step process and Pintler Mountain Beef was no different. The logo design phase went through many iterations before landing on the perfect mark. These designs represent some of the logos that were presented in the early rounds of design.
